Different choices when printing artwork on products. Image shows two arrow signs pointing in different directions both with the word choice on them

Choosing the right products to showcase your artwork

Choosing the right products to showcase your artwork can be a critical decision for artists and creatives. The right products can help you expand your reach, grow your brand, and increase your sales. In this blog post, we’ll explore some tips on how to choose the right products for your artwork and target audience.

⏱️ 3.5 minute read 

Identify Your Target Audience

The first step in choosing the right products for your artwork is to identify your target audience. Understanding who your ideal customer is can help you choose products that will resonate with them and lead to sales. Consider factors such as age, gender, interests, and buying habits when defining your target audience.   If you want to do a deeper dive into identifying your target audience there is a great article by Natalie O’Grady here.

Determine Your Budget

Before selecting products, it’s important to determine your budget. Consider the cost of production, marketing, and any other expenses associated with the products you’re considering. Knowing your budget will help you choose products that are not only appealing to your target audience but also financially feasible for your business.  

Take into account how your customer will receive the product. Will you be sending the items to them? If so, research your postage costs and keep these in mind when calculating your pricing later on.

You may choose to use an artist print-on-demand service such as Creative Forge. This service prints and ships directly to your customer on your behalf, allowing you to focus on creating without the hassle of trips to the post office. You can research the price of sending items on our website without needing to check out.

Research Your Competitors

Take the time to research your competitors to see what products they are offering and how they are pricing them. This will help you identify any gaps in the market that you can fill with your products. It will also help you determine the right price point for your products.  Look at established artists’ websites and online selling stores such as Etsy and Folksy.     You could take it to another level and look at galleries and retailers that you may wish to sell to.  Keep in mind that you are likely to be selling to these retailers at 50% or less of the retail price.  

Consider Your Artistic Style

When choosing products to showcase your artwork, it’s important to consider your artistic style. Choose products that will complement your artwork and enhance its visual appeal.  We can’t stress enough how important it is to consider not only your style but also individual designs when deciding which products to sell. Just because an art printing service can print your design on 100 different products does not mean you should do that. Over-saturating your product line can devalue your brand. Taking the time to plan your design range will give you a cohesive and high-caliber product line.

Please be aware, Creative Forge offers free advice on which products may work well for you and your artwork so please contact us if you think this would be helpful. We believe in providing simple, honest advice and will never try to sell you products unnecessarily. Our business is built on trust and referrals, which has always been our mission.

Choose Products That are Practical

While it’s essential to choose products that complement your artwork, it’s also important to choose products that are practical and functional for your target audience. Consider products that your target audience would use in their daily lives such as a print, bag, mug, coaster etc or would be ideal to gift someone.

Select Quality Products

The quality of the products you choose is critical to your success. Poor quality products can damage your brand’s reputation and lead to negative reviews. Therefore, it’s essential to choose products that are of high quality and will withstand the test of time.

There are thousands of products available for printing, but many are not up to standard, with some being poor-quality copies of the best product brands.

We have spent many years testing products and, to be honest, discount four out of five of them. We believe that you should have trust and pride in anything you adorn with your artwork and therefore urge you to be selective with your product choices. We now offer bespoke sample packs if you are UK-based and interested in our services.

Don’t be Daunted!

We understand how confusing it can be when you first start a product range or even when adding a new item. Many of the artists here were in your shoes, and their experiences are precisely what shaped the design of Creative Forge. We know that adding products to your portfolio can be a game changer income-wise, which is why we have put in place support and flexibility at every stage to help you grow!

Conclusion:

Choosing the right products to showcase your artwork requires careful consideration of your target audience, budget, competitors, artistic style, practicality, and product quality. By following these tips, you can select products that will resonate with your target audience, enhance your artwork’s visual appeal, and ultimately lead to increased sales and success for your business.    As always, if you need us, we are here to give you support every step of the way! 
 

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