Marketing yourself as an artist on a budget
Artists have an incredible passion for their work, but often struggle with marketing their art effectively, especially when they have a limited budget. With the right marketing strategies, however, artists can effectively promote their work and reach a wider audience without breaking the bank. In this blog, we will explore some marketing strategies for artists when on a budget.
Build an online presence
Creating a website or a social media profile can provide artists with an opportunity to showcase their work to a larger audience. It is crucial to keep the website or social media profile updated with new content regularly. Make sure to utilise search engine optimisation (SEO) to improve the visibility of the website in search engine results.
Attend art fairs and exhibitions
Art fairs and exhibitions are a great platform for artists to showcase their work and engage with potential buyers. While there may be some expenses involved in attending these events, they are often minimal and can be easily offset by the potential exposure and sales opportunities.
Network with other artists and professionals
Networking with other artists and professionals can lead to valuable connections and opportunities for collaboration. Joining artist groups or associations online and in person can provide artists with access to valuable resources, including exhibition opportunities and marketing advice.
Sending regular email newsletters to subscribers can be a highly effective marketing strategy. Newsletters can include updates on new work, upcoming exhibitions, and other news related to the artist’s work. Platforms like Mailchimp and Constant Contact offer free and affordable email marketing services.
Collaborate with local businesses
Partnering with local businesses, such as cafes or restaurants, can provide artists with a platform to showcase their work to a wider audience. This can be done by displaying artwork in the business or organising an art event.
Use affordable advertising options
Advertising can be expensive, but there are affordable options available to artists. For example, social media platforms offer affordable advertising options that can help artists reach a wider audience. Artists can also consider advertising in local newspapers or community newsletters.
Offer affordable prints and gift products
Offering affordable prints and products featuring your artwork can be a great way for artists to make their work more accessible to a wider audience. For many of us this is a game changer. We, here at Creative Forge, our art printing shop offers print on demand for all of our members, so you only print a product when it has been sold and paid for by your customer. Using mock ups images to advertise your range is an amazing and budget friendly way to advertise your wares!