If you’re an artist, you know how difficult it can be to make a living solely from selling your art. One way to supplement your income and grow your brand is by turning your artwork into profitable merchandise. From prints, gift products and home décor there are countless options for artists looking to expand their product offerings. In this blog post, we’ll explore some tips for how to turn your artwork into profitable merchandise!
Choose the Right Products
When it comes to turning your artwork into merchandise, the options are endless. The key is to choose products that will showcase your art in the best possible way, appeal to your target audience and be at a financially viable price.
We at Creative Forge know that some products work fantastically well for a certain type of artwork and less so for others. Just because you can print on hundreds of products does not mean that you actually should! This is precisely why we offer creative guidance on potential product ranges. We believe that your product range should be tailored to you and your unique designs.
When choosing your products consider factors like cost, production time, and shipping logistics.
Use High-Quality Images
When it comes to selling merchandise, the quality of your images is everything. Make sure to use high-resolution scans or photos of your artwork that accurately capture the colours and details. You may want to consider having your artwork scanned or hiring a professional photographer to ensure that your product photos are of the highest quality. At the end of the day, your product is dependent upon the quality of your initial image so don’t skimp on this part. You can read about image resolution and dimensions here in another of our blog posts.
On a daily basis we scan artwork for artists along with preparing images for print – this can be done via post and email at a low fee so don’t hesitate to get in touch if you ever need assistance with this.
Price Your Merchandise Strategically
Pricing your merchandise can be tricky, especially if you’re new to the business. It’s important to factor in the cost of materials, production, packaging and shipping, as well as your desired profit margin. Do some research to see what similar products are selling for and adjust your prices accordingly. Remember, when pricing your products, the customer is paying for your talent and artwork design not just the product so don’t sell yourself short and compare to mass produced products!
Promote Your Merchandise on Social Media
Social media can be a powerful tool for promoting your artwork and merchandise. Share high-quality photos of your products on platforms like Instagram and Twitter, and use relevant hashtags to attract new followers.
Use mock ups to test designs (computer generated images of your design on a product). This is a fabulous way of testing your market without needing to have a product physically made. We can provide you with mock ups or your designs on products and remember if you are a member of Creative Forge you get free mock ups!
Consider Print on Demand
Print on demand is a great way of selling without you needing to have the item in stock. This reactive printing, keeping money in your pocket until the item has sold and means you don’t need to do anything order than order the item to be sent straight to the customer. Obviously always make sure you have tested the products that are being offered by a print company and that you feel confident they will send out your order with the same care and attention you would. As we were founded by artists we knew the important of this when developing our own service.
In conclusion, turning your artwork into profitable merchandise can be a great way to grow your brand and supplement your income as an artist. By choosing the right products, using high-quality images, pricing strategically and promoting on social media, you’ll be well on your way to success.
Good luck and remember we are here to help you grow your creative business so if you need us get in touch!